PROJECTS

Apple 3D

Apple lunchbox

The idea from Apple to give away to employees a lunchbox to celebrate a successful time, brought me into the short project to create a 3D animated rendering to showcase in a keynote presentation for a group of Apple retail.

Dotted Series

Vespa

Worked with Vespa to promote a new store launch in Miami Beach. A series of photo collage on black and white multicolored dots expressing the lifestyle of the Italian brand.

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Expo Italia

Chair Rendering

Commissioned to work on a design presentation for design expo in Italy. Basically worked as animator for the firm to present the design of a new chair in the Design Biennal in Milan.

Personas

ARAS: Your next App to organize your busy agenda.

The Native App

Organizing our daily agenda in the busiest time ever has become a tough task for many. In the apps market, there are many design solutions that are not fulfilling the customers’ expectations or they are too hard to interact with multiples options too confusing.

The challenge was to create an app to schedule the user’s life with simple choices and intuitive navigation.

Length of Project: 4 weeks.

Role: Lead UX Designer (from Research to Interaction,
and Visual Design).

Primarily short research was established to understand and know the competition with similar applications to reveal what competitors have designed.

In a nutshell, the process was as follows, from Personas, user flow, style tile, wireframes to finally develop a functional prototype that was tested by some participants to determine solutions at completing specific tasks.

A second prototype was developed where testers needed to complete all tasks.

More testing is important to conduct and achieve the desired result.