PROJECTS

Printing • /ˈprɪntɪŋ/ 

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Apple

Apple University Iconography

At Apple University as designer in charge of the instructional material for new hires, I came with this idea to represent by graphics those essential elements the company wants to convey to its new hires, with booklets or instructives.  

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Better World

Presentation Brochure

With the idea to consolidate Better World brand over multiple stages, I designed some brochures that show what this non-profit organization is doing for the wellness of hundreds of kids worldwide.

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Logos

Logos for multiple companies

Some logos designed for businesses to stand out their presence among others. I like to experiment with black and white first and negative and positive space after. If this works,

I move into colors. 

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Hawaii Public Health

Brochure and Catalog

Their original catalogue was very basic with a lack of design components that had a good appeal for the medical and healthcare community in Hawaii area. I, as designer restructured completely their brand with a new logo as well, with the Department of Marketing and Design. This new design definitely conveys what they were looking for.

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Findlay Galleries

Artist Brochure

Findlay Galleries is a well reputable gallery business in the are of West Palm and NYC. I worked as a creative component to design an artist brochure who exhibited his artwork at the Gallery in Fl. Along with the artist and Gallery director we worked all together for an outstanding brochure, that was handed not only in West Palm but NYC as well.

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National Geographic

NATGEO TV SERIES

As a creative in charge of the production and design for  the National Geographic Explorer series, my work was to create the visual image for the DVDs and CDs for the marketing department.

 

With the use of an extensive photo library and research my idea was to show among the audience the impact of these documentaries through a graphic impact in a positive way.

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Digital • /ˈdɪdʒɪt(ə)l/

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Hopsasa

Website  Design

With my most recent visit to Germany I have had the opportunity to work with Hopsasa as web and graphic designer for a project where the German company needs to reevaluate its brand and design identity.

An ongoing design project. 

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RAXA App

Hospital Concierge

This company in India is in charge to develop apps for poor and remote communities. I was called by the art director to redesign their visual language for a concierge app to ease the patients registration in rural areas of India. As seen I worked on each icon design exploring the best way to communicate between doctors and patients, with optimum outcomes.

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Miami Design Agency

E-Newsletters

Mary Fossberg is an indepent PR and Design Agency that was looking to design email blast material. I designed and coded E-Newsletters as shown for Mary, representing the strong presence of Forssberg Agency in the area of Coconut Grove in Miami. I started from scratch its newsletters, implementing HTML and CSS.

STEM Tini Citi School

Interactive Instructional 

The actual technology is moving to light speed where our schoolers need to understand of a didactical way how it works and its benefits. I worked for  Tini Citi School in Fl, to educate as a form of a game pre school kids of how an electrical car works. This is basically a game where students need to add the engine components of the vehicle.

Web Design 

UX Design 

This project was developed from scratch to demonstrate to my students the different stages of designing a digital product. From sitemaps to prototype. 

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PDF

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App Design

UI Design

Development of an app in Adobe XD
and Figma.

This is not the actual final version but a polish one before submitting to the developers team,
The overall design is pointing out on different phases of the design and how each screen is evoking natural gestures such as scrolling up and down, and tapping to define the UI. 

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Digital Art (Case Study) 

Understanding the Problem

My client needed to learn how to create digital art more efficiently, constantly frustrated that
wanted to give up.

How to create more time for the user to learn
digital art? 

How to motivate the user to continue trying and create digital art? 

Our goal is to design a way the user can use and learn to replicate digital art in his own style and choice.
Research

Four user interviews were conducted across various demographics via zoom and voice recorded. 

Sample questions:

Have you ever tried to create digital art? 
What steps would you take if you create digital art?
What are your expectations if creating digital art?
How the Research helped

Research takeaways:
 

•Learning is self-taught

•Videos are a preferable method of learning

•Expectation of learning is misaligned with 

   reality – much more difficult and time-

   consuming than anticipated to find relevant

   tutorial videos. 

Where I started
 
User Flowchart
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Digitized Wireframes
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Clickable Prototype
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Your Work (Case Study) 

Understanding the Problem

Creating a networking solution for those in the music/ creative industries.
Joseph, our user, needs a way to communicate his expectations to freelance clients, he is not taking advantage of.

How might we empower Joseph to relay his expectations to his clients? 

How might we ensure trust between Joseph and his clients?

 

User Flowchart

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Research

Recruited four individuals from the creative industry with a previous freelance experience,
Graphic design
Photography
Writing 
Music

Age Range: 26-29
How the Research helped

Design an App that will guide Joseph through a freelance project lifecycle – beginning with administrative needs like drafting contracts and invoices, calculating rates based on experience and scope time as well as managing networks. 
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Wireframes sketches

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Digitized Wireframes 

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Clickable Prototype
Screens

Meeting Rachel

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Recipe (Case Study) 

Understanding the Problem

Rachel needs to make quick and simple recipes and a way to optimize her grocery shopping experience so that she can spend more time with her family.


 
What would be the solution?

Creating a digital solution that helps generate recommended recipes based on the user's available ingredients and preferences (e.g., preparation time, dietary restrictions, etc.). 
The digital solution will include a feature to bookmark the user's favorite recipes, as well as a shopping list that calculates the necessary quantity of ingredients to buy.
Conclusion

The persona I created has limited free time and wants to find a way to make quick, simple meals for her family. After conducting my user research, I’ve found that the best solution I could offer was an app that generates a list of recommended recipes based on the available ingredients at home and certain preferences.

Another goal was to create an efficient shopping experience, so my next solution was to integrate a shopping list feature that will calculate all the necessary amounts of ingredients my persona will need to buy - this makes it possible for my persona to minimize the number of trips needed to the grocery store.

Wireframes

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Clickable Prototype
Screens