/ˈdesigner/​ ˈtech expert/ ˈtrainer/
PROJECTS
Printing • /ˈprɪntɪŋ/
Apple
Apple University Iconography
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At Apple University as designer in charge of the instructional material for new hires, I came with this idea to represent by graphics those essential elements the company wants to convey to its new hires, with booklets or instructives.
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Better World
Presentation Brochure
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With the idea to consolidate Better World brand over multiple stages, I designed some brochures that show what this non-profit organization is doing for the wellness of hundreds of kids worldwide.
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Logos
Logos for multiple companies
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Some logos designed for businesses to stand out their presence among others. I like to experiment with black and white first and negative and positive space after. If this works,
I move into colors.
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Hawaii Public Health
Brochure and Catalog
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Their original catalogue was very basic with a lack of design components that had a good appeal for the medical and healthcare community in Hawaii area. I, as designer restructured completely their brand with a new logo as well, with the Department of Marketing and Design. This new design definitely conveys what they were looking for.
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Findlay Galleries
Artist Brochure
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Findlay Galleries is a well reputable gallery business in the are of West Palm and NYC. I worked as a creative component to design an artist brochure who exhibited his artwork at the Gallery in Fl. Along with the artist and Gallery director we worked all together for an outstanding brochure, that was handed not only in West Palm but NYC as well.
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National Geographic
NATGEO TV SERIES
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As a creative in charge of the production and design for the National Geographic Explorer series, my work was to create the visual image for the DVDs and CDs for the marketing department.
With the use of an extensive photo library and research my idea was to show among the audience the impact of these documentaries through a graphic impact in a positive way.
Digital • /ˈdɪdʒɪt(É™)l/
Hopsasa
Website Design
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With my most recent visit to Germany I have had the opportunity to work with Hopsasa as web and graphic designer for a project where the German company needs to reevaluate its brand and design identity.
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An ongoing design project.
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RAXA App
Hospital Concierge
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This company in India is in charge to develop apps for poor and remote communities. I was called by the art director to redesign their visual language for a concierge app to ease the patients registration in rural areas of India. As seen I worked on each icon design exploring the best way to communicate between doctors and patients, with optimum outcomes.
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Red Cross – Donation Blood
Mobile App
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Since 2021 blood donors from the German Red Cross (GRC) need to make an appointment to donate blood using the GRC’s Website or App, in order to avoid long queues and as a protective measure against Covid.
The goal of this project was to improve the booking experience on the app, by making the process more intuitive and ensuring that the users find the information they need at first sight.
The result was a series of UI improvements, changes in the information architecture and navigation menu, simplified task flows and the addition of a notifications feature.
If these improvements were to be implemented, an increase of active users would be expected, as well as a general improvement of user satisfaction.
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STEM Tini Citi School
Interactive Instructional
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The actual technology is moving to light speed where our schoolers need to understand of a didactical way how it works and its benefits. I worked for Tini Citi School in Fl, to educate as a form of a game pre school kids of how an electrical car works. This is basically a game where students need to add the engine components of the vehicle.
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Where I started
Digital Art (Case Study)
Understanding the Problem
My client needed to learn how to create digital art more efficiently, constantly frustrated that
wanted to give up.
How to create more time for the user to learn
digital art?
How to motivate the user to continue trying and create digital art?
Our goal is to design a way the user can use and learn to replicate digital art in his own style and choice.
Research
Four user interviews were conducted across various demographics via zoom and voice recorded.
Sample questions:
Have you ever tried to create digital art?
What steps would you take if you create digital art?
What are your expectations if creating digital art?
How the Research helped
Research takeaways:
•Learning is self-taught
•Videos are a preferable method of learning
•Expectation of learning is misaligned with
reality – much more difficult and time-
consuming than anticipated to find relevant
tutorial videos.
User Flowchart
Clickable Prototype
Your Work (Case Study)
Understanding the Problem
Creating a networking solution for those in the music/ creative industries.
Joseph, our user, needs a way to communicate his expectations to freelance clients, he is not taking advantage of.
How might we empower Joseph to relay his expectations to his clients?
How might we ensure trust between Joseph and his clients?
User Flowchart
Research
Recruited four individuals from the creative industry with a previous freelance experience,
Graphic design
Photography
Writing
Music
Age Range: 26-29
How the Research helped
Design an App that will guide Joseph through a freelance project lifecycle – beginning with administrative needs like drafting contracts and invoices, calculating rates based on experience and scope time as well as managing networks.
Wireframes sketches
Digitized Wireframes
Clickable Prototype
Screens
User Persona
Recipe (Case Study)
Understanding the Problem
Rachel needs to make quick and simple recipes and a way to optimize her grocery shopping experience so that she can spend more time with her family.
What would be the solution?
Creating a digital solution that helps generate recommended recipes based on the user's available ingredients and preferences (e.g., preparation time, dietary restrictions, etc.).
The digital solution will include a feature to bookmark the user's favorite recipes, as well as a shopping list that calculates the necessary quantity of ingredients to buy.
Conclusion
The persona I created has limited free time and wants to find a way to make quick, simple meals for her family. After conducting my user research, I’ve found that the best solution I could offer was an app that generates a list of recommended recipes based on the available ingredients at home and certain preferences.
Another goal was to create an efficient shopping experience, so my next solution was to integrate a shopping list feature that will calculate all the necessary amounts of ingredients my persona will need to buy - this makes it possible for my persona to minimize the number of trips needed to the grocery store.
Wireframes
Clickable Prototype
App Recipe
